Reach the fans.
Move the game.

We support Paypal (fastest), bank transfer, credit card, and crypto (with a nominal surcharge to cover processing costs).

The full portfolio is listed above; there is an export option available into CSV format.

Yes we own and operate these sites with 100% coverage. We are not a reseller or platform, so there are no reseller fees or platform surcharges.

This solutions page introduces all our many available marketing solutions on top. Our media deck provides more depth. Please request it at [email protected].

Our website portfolio have a relatively homogenous traffic split as the marketing and 3P channels are very aligned. A directional breakout of the incoming traffic include 55% organic, 20% direct, 10% social, 5% referrers, 3% push notifications and transactional emails.

Our traffic data is first-party data directly extracted through API connections into Cloudflare. At the scale of our business a home grown reporting solution is required. We have several ways to validate the authenticity of our traffic numbers and encourage you to do so. Please recognize that our sites are affected by the typical seasonality of soccer competitions with a dip in the summer and winter time. This does not include additional geo traffic coming from your GEOs that we can offer from our global properties like sportsjournalism.org.

Tools like Ahrefs, SEMrush, and Similarweb project traffic on a single channel—organic search—based on assumed rankings and search volume. However, these projections are often delayed, estimated, and traditionally vague or inaccurate. Cloudflare, however, measures actual website traffic to websites across all sources, including direct, referral, social, etc. Our traffic data is first-party, taken directly from Cloudflare Analytics. We can provide verification through aggregate Cloudflare exports on request. Many third-party articles also explain this further.

Please recognize that our sites are affected by the typical seasonality of soccer competitions with a dip in the summer and winter time. Search engine algorithm updates, temporary search engine defective behavior, marketing campaigns, events of elevated interest can further increase traffic volatility.

Please see our Solutions page; sites are sorted by traffic.

As you can imagine it depends given each advertiser is unique:

• You have a strong sign up promotion and offer code → native promos and ads will perform well for you
• You have already invested in beautiful, optimized banner creative → our banner ad offering will give you the fastest return of investment
• Your odds are market leading → our deep odds integration will resonate well with our audience
• You are trying to optimize certain search rankings in Google and Chat GPT → our sponsored posts and content packages will help you do so and move the needle

Yes, we accept betting, casino, gambling, CBD, crypto etc — but the content must be written in an angle that is relevant to the site. Please note that these industries have a 30% surcharge added to the standard advertorial prices. All prices are listed above. If you’re interested in link insertions, the cost for two link insertions in different articles is equivalent to the price of an advertorial for that site. We do not offer single link insertions.

We support advertorials, link insertions and also fixed banners. Other advertising products can be found on top of this page. We are always open to have a conversation about other innovative integrations that serve our clients and our website visitors. As for editorial guidelines, content should be minimum 800 words, written in the language of the site, and topically relevant. There will be an editorial review and changes may be requested.

We offer a 20% discount on your full checkout sum when you order and pay for 3 or more advertorials at once. Further discounts aren’t available, as our pricing is intentionally designed to maintain premium quality and limit the number of advertorials per site—ensuring they continue to deliver strong, high ranking impact.

No, we only accept natural organic content that has value to our website visitors.

All advertorials are permanently placed on the site and will be submitted to Google Search Console for express indexing. However, we do not have control over the time it will take.

Many, including this. We do however keep the number of advertorials on a site limited to ensure their efficacy. Every advertorial is also linked from the homepage for maximum exposure.

Yes, we have qualified, expert writers in all supported languages; the cost is 100 EUR for an 800-word article; all you need to provide us with are your commercial links and anchor text. We can turn around writing within 48hrs usually.

We aim for publishing within 0-24hrs after payment receipt.

Two commercial links; additional ones may be available at a surcharge. All links are do-follow unless specifically requested otherwise.

You can include up to 3 GEOs with the basic package. If you want to target more (for example, 6 GEOs), you’ll need to purchase an additional package. Our data suggests that 3 GEOs is an optimal limit for strong audience targeting. If you upgrade to a higher-tier campaign, you can include up to 5 GEOs. For more details, please refer to our pricing plans above.

Yes, that’s possible. If each brand targets a different GEO, that’s one GEO per brand—so three brands in three GEOs would count as three GEOs. Same goes if all three brands target the same GEO—they’d still count separately, so that would also be three GEOs, and would reach the cap for the Promos Package.

We tailor each engagement and partnership to the individual needs of our clients. That includes supporting performance-based models.

As a online publisher of 30+ years since 1993 we cherish the global audience of soccer and sports fans we have built and consider access to it highly valuable beyond hard numbers expressed in FTDs and CLV.

In fact every campaign includes the following benefits beyond the raw numbers:

• direct SEO and answer engine visibility impact
• brand building and awareness
• repeat engagement vs new account sign-ups
• sign-ups not captured through the tracking tools

For that reason a nominal placement fee in part of all our engagements as a very fair value exchange between our advertising clients and us as a publisher.

Our approach to supporting our marketing clients is highly data and performance driven. We achieve the best results in our campaigns when we have an opportunity to collect real-world data and optimize a campaign iteratively based on that data. Short-timed campaigns do not allow for that and create a false impression of the performance potential of our audiences.

Second to that, we as a publisher have worked 30+ years to build the loyal audiences and reach of our websites and prefer working with clients who value the access that we provide you to these audiences as part of a campaign. Our monthly subscription models are designed to be very low in risk and easy to get started.

In theory yes, but it will depend on other media plan factors like your geographical reach, runtime etc. There is a lower threshold of audience size and engagement the campaign needs to reach to justify the onboarding effort. We are happy to provide you with a custom campaign offer.

No publisher in the world can authentically guarantee any FTDs numbers; that said with over 300+ delivered campaigns we have a lot of experience with respect to the levers in your control to optimize results; these include but are not limited to:

— quality of your creatives
— attractiveness and competitiveness of your sign up promotions
— already established brand recognition and reputation with our audience
— CTR of your landing pages
— payment threshold of your individual FTD definition
— breadth and support of payment options you offer to open an account
— your KYC processes as part of the signup process
— the geographical focus of your campaign

The tools we have in our control and offer to our customer to maximize success of the campaign include:

— A/B testing capabilities
— interim reporting including direct access
— defined frequency of creative swap
— consulting during campaign setup based on past campaigns

Not only do we not have access to intimate performance data of our clients but we also treat all of our partnerships with respect and integrity. No campaign is comparable to the other and the following dimensions play a role:

— quality of your creatives
— attractiveness and competitiveness of your sign up promotions
— already established brand recognition and reputation with our audience
— CTR of your landing pages
— payment threshold of your individual FTD definition
— breadth and support of payment options you offer to open an account
— your KYC processes as part of the signup process
— the geographical focus of your campaign

The best projection of the performance is a campaign is the one you can do internally with your team based on past campaigns on similar web destinations with the aspects above being as comparable as possible.

Our campaigns use the highest performing IAB standard formats being 970x250, 728x90, 468x60, 300x250, 160x600, 300x600, and 320x100; our banner ads are fully responsive so they optimize against the user’s device and screen size. We balance ad visibility with user experience using modern technology using view tracking, sticky banner positioning and the alike.

We support banners in GIF, JPEG and PNG format; animation is supported and encouraged. For the best user and load experience please consider file sizes below 350kb.