Indiana University

National Sports Journalism Center

Based at IUPUI with programs at IU Bloomington SPORTSJOURNALISM.org

Sports Media News

Winter Olympics ratings: NBC’s final rating comes within range of reported guarantee

"NBC averaged a 13.8 final Nielsen rating (24.4 million viewers) for its prime-time Vancouver Olympics broadcasts, up 13 percent from a 12.2 rating (20.2 million viewers) for the Torino Games in 2006, but down 28 percent from a 19.2 rating for the 2002 Salt Lake City Games," Sports Business Daily writes, adding, "The 13.8 rating comes within range of NBC’s reported 14.0 guarantee to advertisers. Sunday night’s Closing Ceremony earned a 12.1 rating (21.4 million viewers), up 36 percent from Torino and down 46 percent from Salt Lake City." || Michael Hiestand: Ratings what NBC expected. || Richard Sandomir: Gold Medal hockey game third-most watched event of Olympics. Here. || Joe Flint: Viewers don’t mean Olympic profits for NBC. Here. || Milton Kent: NBC doesn’t quite make the podium. Here.
Tools: | permalink |

Leave a Reply

Our Voices

Guest Blogs

more Guest Blogs »

The Buzz

May 1, 2012Sager discusses his incomparable style, NBA Playoffs

Kurt Soller writes, “True, there is now a Tumblr devoted to the glory of the bright, brash, borderline crazy suits that Craig Sager wears while reporting from the [...]

Dec 14, 2011ESPN analyst James to announce Senate campaign

The Dallas Morning News has reported via Twitter that ESPN college football analyst Craig James will announce his campaign for Texas’ U.S. Senate seat this [...]

Dec 14, 2011Heisman Trophy winner Griffin delivers Letterman’s Top Ten

On Monday, Heisman Trophy winner Robert Griffin III was guest of David Letterman and delivered the staple Tonight Show “Top Ten,” listing the top things thoughts that [...]

Oct 17, 2011ESPN’s Czarniak marries MSNBC anchor Melvin

“MSNBC anchor Craig Melvin and ESPN anchorLindsay Czarniak tied the knot Saturday at the Church of the Holy City in Washington, DC. Both Melvin and Czarniak worked at NBC’s [...]

Sep 12, 2011ESPN’s Andrews responds to relationship rumors, tells People ‘I definitely have my eye on someone’

Tom Weir writes, “Millions of men have been looking long and hard at Erin Andrews for years. Now it turns out she’s staring back at one of [...]

more of The Buzz »