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Neal Pilson: In difficult economy, NFL ratings continue to soar

Is the NFL benefitting from a difficult economy? The television ratings numbers indicate as much, and Neal Pilson agrees with the numbers. "When this NFL season began with some franchises struggling to sell tickets," Mark Maske writes, "there were concerns about the impact that the uncertain U.S. economy would have on the nation’s most prosperous sport. While those concerns have turned out to be justified in a few NFL cities and unfounded in others, there has been an unforeseen development: The NFL’s television ratings are soaring this season." Says Pilson, the former president of CBS Sports who now runs a television consulting firm, Pilson Communications, "I think there’s only one answer and that is the NFL and television are actually getting the so-called ‘benefit’ of the recession."
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