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Future Olympics viewing likely to have a far more digital feel

"After 17 rousing days and the sight of Canadians throughout the Great White North celebrating Sunday’s Gold Medal hockey victory and the country’s record medal haul, all good things moose-t come to an end," Rick Horrow and Karla Swatek, adding, "Time to look forward to London, to Sochi, and to Rio. As an estimated 3.5 billion viewers in 200 territories did during the worldwide fortnight in Vancouver, it is likely that we’ll all be viewing the upcoming Games in England, Russia, and Brazil digitally. Through last Monday night, the NBC Olympics mobile site and iTunes app generated 58.2 million page views, according to the network, up 68 percent from the entire 17-day total of 34.7 million for the Beijing Games."
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