Indiana University

National Sports Journalism Center

Sports Media News

ESPN360.com to rebrand as ESPN3.com beginning April 4

"ESPN will rebrand its live sports centric Web property ESPN360.com as ESPN3.com starting on April 4," Mike Shields writes, adding that, "Executives at the sports media giant said that the name change reflects the way the company increasingly views the site, as a full-fledged third network that complements ESPN and ESPN 2." Shields quotes ESPN Executive Vice President Sales and Marketing Sean Bratches, "We have approached this as a network for years, and as users have become more accustomed to engaging with content across various screens, it made sense to make adjustments that reflect both the product’s and the industry’s evolution."
Tools: | permalink

No Responses to “ESPN360.com to rebrand as ESPN3.com beginning April 4”


    Leave a Reply

    You must be logged in to post a comment.

    Our Voices

    Guest Blogs

    more Guest Blogs »

    The Buzz

    Sep 12, 2014Tim Tebow joins ‘Good Morning America’

    The SEC Network analyst and former quarterback will now also contribute to ABC’s “Good Morning America.” [For The Win]

    Sep 8, 2014Levenson to sell Hawks’ stake over racially charged email

    Atlanta Hawks owner Bruce Levenson will sell his stake in the team after an internal investigation uncovered a questionable email. [ESPN]

    Sep 8, 2014Ray Rice video emerges

    Video of Baltimore Ravens running back Ray Rice striking his then-fiancee surfaces. The NFL suspended him for two games. [The Big Lead]

    more of The Buzz »