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ESPN.com takes on a bit of a social media/blog feel

"Have you noticed the slightly new look that ESPN has rolled out for their news articles?" Russell Scibetti writes, "Take a look at the article. Right up top in prime viewing position, you can see: email/print links (have been there for a while), a comments quote box with count, Twitter and Facebook share buttons. I don’t know what you think, but all of a sudden, this layout has a lot more of a ‘blog’ feel to it, and I think it’s great. To me, this is an example of how ‘traditional’ media (a news website) has identified elements of ‘social’ media (blogs) that will positively influence their business. These elements highlight an emphasis on generating conversation and sharing information, two key principles of social media."
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