National Sports Journalism Center

"So who won the online Olympics race?" Mike Shields writes, adding, "In terms of total audience, Yahoo once again commanded the largest Olympic-related audience on the Web. However, based on the final numbers from comScore, NBC can claiming a silver medal of sorts as its online efforts dominated various engagement-oriented metrics. Yahoo drew 32 million unique visitors to its Olympics site during the course of the Winter Games (February 12–28), besting both NBCOlympics.com and ESPN.com, which each drew 19 million unique users, according to the final comScore figures. That traffic gave a huge boost to Yahoo Sports overall, which saw its reach climb to a record 40 million total users during that time period."