Indiana University

National Sports Journalism Center

Sports Media News

Yahoo Sports gets huge boost from 2010 Winter Olympics coverage

"So who won the online Olympics race?" Mike Shields writes, adding, "In terms of total audience, Yahoo once again commanded the largest Olympic-related audience on the Web. However, based on the final numbers from comScore, NBC can claiming a silver medal of sorts as its online efforts dominated various engagement-oriented metrics. Yahoo drew 32 million unique visitors to its Olympics site during the course of the Winter Games (February 12–28), besting both NBCOlympics.com and ESPN.com, which each drew 19 million unique users, according to the final comScore figures. That traffic gave a huge boost to Yahoo Sports overall, which saw its reach climb to a record 40 million total users during that time period."
Tools: | permalink

No Responses to “Yahoo Sports gets huge boost from 2010 Winter Olympics coverage”


    Leave a Reply

    You must be logged in to post a comment.

    Our Voices

    Guest Blogs

    more Guest Blogs »

    The Buzz

    Oct 23, 2014Esiason commissioner of Kitty Football League

    CBS’s Boomer Esiason, who played for the NFL’s Bengals, Cardinals and Jets, has been named commissioner of the Kitty Football League [The Big Lead]

    Oct 23, 2014Sports Illustrated writer Klemko suspended

    Sports Illustrated MMQB writer Robert Klemko has been suspended four weeks after alleged incident with cab driver in Chicago. [Deadspin]

    Oct 16, 2014CNN cancels ‘Unguarded’ with Rachel Nichols

    CNN’s first sports show in over a decade, “Unguarded” with Rachel Nichols, has been canceled as part of plans to cut approximately 300 positions. (TVNewser)

    more of The Buzz »