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What Comcast and NBC must do to make the combination a success

Sports Business Journal | Nov. 3, 2009 10:30 a.m.
With Comcast seeming increasingly likely to be taking over NBC, John Ourand writes that there are three things that must happen for the combination to be successful from a sports media standpoint. One is retaining Dick Ebersol, Ourand writes, adding that while "It’s a no-brainer that Comcast wants to keep Ebersol," doing so might not be easy. "Ebersol has a lot of autonomy overseeing NBC Sports right now," Ourand writes. "Comcast has to make sure that doesn’t change for the longtime television executive. Comcast needs Ebersol for all sorts of reasons, but in large part because of his Rolodex. Ebersol has deep relationships with the Olympics and the U.S. sports leagues, which is essential if Comcast is serious about growing Versus."
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