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National Sports Journalism Center

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Walt Disney Co. CEO Iger willing to do battle for increased fees

"The Walt Disney Co. CEO Bob Iger told analysts Tuesday that his company is willing to do battle for increased fees for its broadcast and cable networks," Mike Farrell writes, adding that Iger also said, "the media giant also sees upside in affiliate fees for its ESPN network as well as new opportunities in the digital delivery of content with Apple Computer’s new iPad device." Farrell quotes Iger, "We run some of the best stations in the country. We think it’s time to recognize the value they provide to distributors and their importance to the local community and to our viewers in those communities."
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