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Turner Sports moving outside “sports media arc” to market NBA All-Star game

"Turner Sports will look to take its marketing shots for TNT’s February 14 NBA All-Star Game telecast outside the sports media arc to avoid a very cluttered marketplace," Thomas Umstead writes, adding that among the events cluttering the landscape are, "the launch of NBC Universal’s presentation of the Olympics on February 12 and the Daytona 500. which Fox also drives into American living rooms on Valentine’s Day. . . . Turner Sports senior vice president of strategy, marketing and promotions Christina Miller said the company plans to offer what amounts to a double-digit increase in the number of All-Star game-related TV spots on non sports-based broadcast and cable networks compared to last season."
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Our Voices

Eric Deggans

Changing Lanes creator takes difficult, uncharted path

Aug 31, 2010

It’s tough enough to challenge prejudice when you’re just looking at one side of the equation. So what can you say about a guy who has chosen to bite off both sides of the problem in tackling NASCAR’s historic focus on white guys driving cars? Already a pioneering African American in the sport, Max Siegel is attempting the equivalent of walking while chewing gum as you execute an Olympic-level backflip off a balance beam perched on top of Mount Everest. He’s going to put NASCAR on Black Entertainment Television.

Jason Fry

The Curious Case of Jerod Morris and Damien Cox

Aug 30, 2010

Two summers, two columns, two different results. Last summer, Jerod Morris of Midwest Sports Fans wrote a blog post about Raul Ibanez of the Philadelphia Phillies and the excellent season he was putting together. Responding to jibes from a fellow fantasy-baseball GM, Morris tried to prove it was unfair to speculate that Ibanez’s numbers were the result of performance-enhancing drugs. He reluctantly concluded that he couldn’t single out other factors that would clear Ibanez of suspicion, and blamed Major League Baseball for the fact that such suspicions are now routine.

Dave Kindred

Building the brand? Or losing one’s freakin’ mind?

Aug 27, 2010

More than once, frightening things have happened to me on the golf course, though I’m hard-pressed to remember a more chilling moment than occurred one morning on the first tee when the producer of the ESPN teevee thing, “Around the Horn,” asked if I’d like to be on the show. This was early in the long, successful, rollicking life of ATH. My pal Woody Paige was in the rudimentary stages of developing his ATH persona, which he would come to define memorably: “I am not an idiot, I just play one on TV.”

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