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Turner Sports moving outside “sports media arc” to market NBA All-Star game

"Turner Sports will look to take its marketing shots for TNT’s February 14 NBA All-Star Game telecast outside the sports media arc to avoid a very cluttered marketplace," Thomas Umstead writes, adding that among the events cluttering the landscape are, "the launch of NBC Universal’s presentation of the Olympics on February 12 and the Daytona 500. which Fox also drives into American living rooms on Valentine’s Day. . . . Turner Sports senior vice president of strategy, marketing and promotions Christina Miller said the company plans to offer what amounts to a double-digit increase in the number of All-Star game-related TV spots on non sports-based broadcast and cable networks compared to last season."
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