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This year’s March Madness on Demand should “easily surpass” 2009 totals

"The madness is about to begin online," Mike Reynolds writes, adding, "CBSSports.com will once again provide free Web access for all 63 games of the 2010 NCAA Division I Men’s Basketball Championship, tipping off March 18 and culminating with the title tilt on April 5, through its March Madness On Demand platform. Speaking March 9 at CBS’s annual media day in support of the tourney, Jason Kint, senior vice president and general manager of CBSSports.com, said that MMOD would "easily surpass" the 2009 tourney’s total of 7.5 million unique visitors, which represented a 58 percent jump from the 2008 level." || Advertising inventory for MMOD sold out. Here.
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