Taking a sports-oriented look at what the Comcast-NBC merger will bring
Sports Business Journal |
Sept. 1, 2010 3:12 p.m.
"The biggest questions in sports media these days revolve around Comcast’s acquisition of NBC," John Ourand writes, adding, "We still don’t know much about what a Comcast-owned NBC will look like. We do know Comcast’s Steve Burke will be in charge and that NBC’s chief executive, Jeff Zucker, will report to him. Everything gets murky after that. That uncertainty is causing anxiety inside the Comcast and NBC offices. . . . It seems that everybody is speculating about what a new Comcast/NBC company will look like — but not on the record. After talking with several executives, I believe there are five moves that are almost certain to happen once the deal gets approved."
