Indiana University

National Sports Journalism Center

Sports Media News

Super Bowl advertising rates down, but still lucrative for CBS

"The economic slump has prices for Super Bowl commercial time falling for only the second time in its history, but it is still the most expensive on television," Emily Fredrix writes. "TNS Media Intelligence said Monday that 30-second commercials during next month’s Super Bowl on CBS are selling for between $2.5 million and $2.8 million. That’s a drop from last year, when ads averaged $3 million on NBC—a record, according to TNS. Some big players like Pepsi and General Motors are staying on the sidelines."
Tools: | permalink

No Responses to “Super Bowl advertising rates down, but still lucrative for CBS”


    Leave a Reply

    You must be logged in to post a comment.

    Our Voices

    Guest Blogs

    more Guest Blogs »

    The Buzz

    Sep 19, 2014Goodell’s presser crashed by Howard Stern writer

    NFL Commissioner Roger Goodell’s press conference was halted briefly by “Howard Stern Show” writer Benjy Bronk, who was escorted out, kicking and screaming, by security. […]

    Sep 19, 2014NFL players displeased with Goodell

    ESPN ran several tweets throughout Roger Goodell’s press conference, displaying the thoughts of several NFL players upset with the commissioner’s handling of questions. [The Big […]

    Sep 12, 2014Tim Tebow joins ‘Good Morning America’

    The SEC Network analyst and former quarterback will now also contribute to ABC’s “Good Morning America.” [For The Win]

    more of The Buzz »