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National Sports Journalism Center

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Super Bowl advertising rates down, but still lucrative for CBS

"The economic slump has prices for Super Bowl commercial time falling for only the second time in its history, but it is still the most expensive on television," Emily Fredrix writes. "TNS Media Intelligence said Monday that 30-second commercials during next month’s Super Bowl on CBS are selling for between $2.5 million and $2.8 million. That’s a drop from last year, when ads averaged $3 million on NBC—a record, according to TNS. Some big players like Pepsi and General Motors are staying on the sidelines."
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