Study: Independent bloggers least trusted sports media type by organizations
The Biz of Baseball |
Aug. 25, 2010 7:55 a.m.
"Independent bloggers represent the least trusted media type and are the most likely to be turned down for press pass requests, according to the first academic study to assess the sentiments of media-credentialing executives in sports organizations toward new media coverage," Maury Brown writes, adding, "Traditional media outlets, including local TV, radio and newspapers, followed by national sports magazines and newspapers, earned the most trust—and press passes—while online channels earned the least trust. Among online channels, bloggers affiliated with established media outlets, such as the LA Times Sport blog and EPSN.com, earned less trust than traditional media outlets, but significantly more trust than independent bloggers, who were at the bottom of the trust scale."
