Sports programming giving television ratings a surprising resurgence
Time |
Aug. 20, 2010 7:50 a.m.
"It's no secret that with an array of cable channels, video games and the Internet competing for viewers' attention, the audiences for network television are eroding," Sean Gregory writes, adding, "These days even the biggest hits are suffering: average viewership for the Wednesday night broadcast of Fox's American Idol, for instance, was down 14 percent compared to last season. The audience for CSI, on CBS, dropped nearly 19 percent in 2009-2010; the Tuesday night broadcasts of ABC's Dancing With the Stars fell 9.2 percent, according to Nielsen data. But amid this sagging performance, television appears to be experiencing a resurgence in a surprising place: sports programming."
