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Potential television money will drive discussions as Pac 10 becomes Pac 12

"All the schools in the Pac-10 Conference want to keep their rivalries, to play the L.A. schools and to keep as much money as possible," Bruce Pascoe writes, adding, "Of course. But aside from all the individual agendas driving discussions into how the new Pac-12 will formulate itself in 2011-12, there is a common thread that is making it much easier: The league needs to make itself appear as attractive as possible collectively in order to generate a media rights package that could be worth triple what it currently receives."

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