Possible Big East Network could generate $80 million a year in revenue
Milwaukee Journal Sentinel |
Aug. 26, 2010 7:55 a.m.
"Earlier this month, the commissioner of the Big East Conference raised the possibility of the conference setting up its own television network," Don Walker writes, adding, "Commissioner John Marinatto said there was plenty of work to do, and said a decision might not come for a few years. All fine and good. But an analysis by Navigate Marketing, a sports and marketing agency that researches such things, suggests that the Big East could generate significant revenue with a network of its own. Navigate Marketing officials tell me that the Big East Network could generate $80 million a year in revenue."
