
While NFL Senior Vice President of Public Relations
Greg Ailello's his name is ubiquitous in media circles, Twitter has a way of raising anybody's visibility,
Josh Stewart writes, adding, "When NFL Total Access host
Rich Eisen refers to league news, 'Greg Aiello's Twitter account' is now much more commonplace than 'league press release.' 'It's like a wire service now, so if I want to get something out today, the quickest way would be Twitter,' says Aiello. 'As opposed to the old days where you'd send it to AP, and then when the AP got it on the wire, everybody had it.'''