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Ratings game: NFL ratings slow during Week 3

The Indianapolis Colts’ convincing victory over the Arizona Cardinals on NBC Sunday night slowed the NFL’s early-season ratings momentum, Pete Dougherty writes. The overnight rating for Colts-Cardinals came in at 11.8, 18 percent below last season’s Week 3 NBC matchup of Dallas Cowboys/Green Bay Packers. Dougherty writes that CBS "saw audience drops in both of its doubleheader windows. The early regional game earned a 9.3, a fall of 11 percent from a year ago. The late game (Cincinnati Bengals-Pittsburgh Steelers in 54 percent of the country) drew a 12.6, seven percent less than 2008 Week 3." Dougherty writes that Fox showed a gain of 25 percent from its 1 p.m. telecast last season. || Big Saturday for college football. Here.

 
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