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Ratings game: NFL ratings slow during Week 3

The Indianapolis Colts’ convincing victory over the Arizona Cardinals on NBC Sunday night slowed the NFL’s early-season ratings momentum, Pete Dougherty writes. The overnight rating for Colts-Cardinals came in at 11.8, 18 percent below last season’s Week 3 NBC matchup of Dallas Cowboys/Green Bay Packers. Dougherty writes that CBS "saw audience drops in both of its doubleheader windows. The early regional game earned a 9.3, a fall of 11 percent from a year ago. The late game (Cincinnati Bengals-Pittsburgh Steelers in 54 percent of the country) drew a 12.6, seven percent less than 2008 Week 3." Dougherty writes that Fox showed a gain of 25 percent from its 1 p.m. telecast last season. || Big Saturday for college football. Here.

 
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Our Voices

Eric Deggans

Changing Lanes creator takes difficult, uncharted path

Aug 31, 2010

It’s tough enough to challenge prejudice when you’re just looking at one side of the equation. So what can you say about a guy who has chosen to bite off both sides of the problem in tackling NASCAR’s historic focus on white guys driving cars? Already a pioneering African American in the sport, Max Siegel is attempting the equivalent of walking while chewing gum as you execute an Olympic-level backflip off a balance beam perched on top of Mount Everest. He’s going to put NASCAR on Black Entertainment Television.

Jason Fry

The Curious Case of Jerod Morris and Damien Cox

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Two summers, two columns, two different results. Last summer, Jerod Morris of Midwest Sports Fans wrote a blog post about Raul Ibanez of the Philadelphia Phillies and the excellent season he was putting together. Responding to jibes from a fellow fantasy-baseball GM, Morris tried to prove it was unfair to speculate that Ibanez’s numbers were the result of performance-enhancing drugs. He reluctantly concluded that he couldn’t single out other factors that would clear Ibanez of suspicion, and blamed Major League Baseball for the fact that such suspicions are now routine.

Dave Kindred

Building the brand? Or losing one’s freakin’ mind?

Aug 27, 2010

More than once, frightening things have happened to me on the golf course, though I’m hard-pressed to remember a more chilling moment than occurred one morning on the first tee when the producer of the ESPN teevee thing, “Around the Horn,” asked if I’d like to be on the show. This was early in the long, successful, rollicking life of ATH. My pal Woody Paige was in the rudimentary stages of developing his ATH persona, which he would come to define memorably: “I am not an idiot, I just play one on TV.”

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