NFL increasingly concerned about making attendance worth the effort
USA Today |
Sept. 2, 2010 8:01 a.m.
"When the NFL kicks off the 2010 season next week, about 1 million fans will turn out to watch games in stadiums across the nation," Sean Leahy writes, adding, "And in their living rooms, an average of 16 million fans will gather to watch each of the 16 opening-weekend games in what has become the golden age for NFL consumption. . . . At-home viewing has become so attractive that the NFL — mindful of a 2.4% drop in attendance last season, the second consecutive year with a small decline — is increasingly concerned about making sure that fans consider trips to the stadium to be worth the effort. "
