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NBCUniversal’s Burke leads Top 50 Most Influential in Sports Business

This week, Sports Business Journal recognizes 2011’s Top 50 Most Influential People in Sports Business. Leading this year’s list is NBCUniversal President and CEO Steve Burke. With the network’s Comcast merger and another successful Olympic rights bid, Burke has been a driving force in sports media this year.

Here is an excerpt of SBJ’s feature on Burke: “The 53-year-old executive from a media-family background clearly values the sports business both as a market mover and content generator. Every major decision he made this year set off a confluence of action or reaction in the industry. The company was at the table for virtually every major sports rights negotiation. It overwhelmed International Olympic Committee executives with its aggressive bid for four Olympic Games, while also winning bids for the NHL and MLS. NBC also is poised to retain the NFL’s Sunday Night Football.”

Click here to continue reading and to see the other SBJ honorees for 2011.

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