NBC Sports Network programs produce dismal early ratings
Sports Business Journal |
Feb. 21, 2012 12:14 p.m.
John Ourand reports, “The first edition of NBC Sports Network’s “Costas Tonight” was exactly what the network’s executives wanted: NBC Sports’ biggest on-air star, Bob Costas, interviewing a who’s-who list of top sports personalities from the Super Bowl.
Only 108,000 viewers watched it live.
One of the first shows to appear on the newly rebranded channel was a documentary called “Cold War on Ice.” Again, it was exactly the type of show NBC Sports covets for its all-sports cable channel: a high-quality documentary from one of the best producers in the business, former HBO Sports President Ross Greenburg.
It drew only 167,000 viewers for its Jan. 2 premiere.”
Click here to read more on NBC Sports Network’s debut.
