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NBC Sports’ “Countdown to Vancouver” to begin November 4

NBC Sports is planning an extensive marketing campaign promoting the Vancouver Winter Olympics. The campaign — dubbed "Countdown to Vancouver" — will start on November 4, 100 days before the opening ceremony, John Ourand writes. It will officially kick off on NBC’s “Today” show with the appearance of Winter Olympians. "NBC will focus on individual Olympians during much of the 100-day campaign, scheduling frequent appearances on its three nightly talk shows starring Jay Leno, Conan O’Brien and Jimmy Fallon," Ourand writes, adding that NBC Sports also has produced a one-minute commercial promoting the Games that will feature six Winter athletes: Apolo Anton Ohno, Lindsey Vonn, Shaun White, Gretchen Bleiler, Tanith Belbin and Ben Agosto.
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