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NBC looking to stem use of illegally posted live footage for 2010 Winter Olympics

Media Week | Feb. 8, 2010 7:25 a.m.
"For the 2010 Winter Olympics, NBC is de-emphasizing its focus on streaming the games live on the Web in favor of short highlight clips," Mike Shields writes, adding the network is doing what it can to make sure fans can’t find unauthorized or illegally posted live footage of any events. Shields writes that while the network streamed more than 2,200 hours of live video during the Summer Olympics in 2008, the network will only stream hockey and curling events live on the Web this year—roughly 400 hours of video. "That means if American favorites like skier Lindsey Vonn or snowboarder Shaun White are competing in a crucial race during the day, fans not in front of a TV will not be able to watch those events," he writes, adding, "Tech-savvy fans can find ways to stream long-form events."
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