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NBC expanding online sports presence with basketball, baseball sites

"After years of doing nothing online, NBC is finally trying to ramp up its sports dealings on the web," The Big Lead writes, adding, "It acquired Pro Football Talk last year and has now created Hardball Talk (baseball, obviously) and Pro Basketball Talk. Considering how far NBC is behind its TV competitors online – Fox Sports and CBS Sports – this mountain will take years to climb. In addition to luring bloggers, we hear that Ira Windeerman of the Sun-Sentinel will be contributing to NBC’s basketball site. It’ll be interesting to see if more papers are going to let their underpaid writers contribute to online outlets while everyone slugs it out for clicks and eyeballs."
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