National Sports Journalism Center

Gus Ruelas/AP Photo

"Fueled by the NBA’s Big Three, the Lakers, Celtics and Cavaliers, TNT drew record numbers for NBA Opening Night," Sports Media Watch writes, adding that TNT averaged a 2.3 U.S. rating and 3.7 million viewers for Tuesday’s Celtics/Cavaliers and Clippers/Lakers doubleheader. That was up 35 percent and 43 percent, respectively, from last year’s opening-night doubleheader. "This marks Turner’s most-viewed Opening Night in its 26 years covering the NBA," the site writes. "Additionally, Tuesday’s doubleheader ranks as TNT’s most-viewed regular season NBA doubleheader since February 1996, when the network averaged 4.6 million viewers for Suns/Cavaliers and Bulls/Lakers. Keep in mind that Bulls/Lakers game featured Michael Jordan against Magic Johnson, in the second game of the latter’s comeback to basketball."