
"Not even during the days of Magic, Bird and Jordan did Turner Sports average as many viewers for the NBA as during the 2010-11 season," Sports Media Watch writes, adding, "TNT averaged a 1.6 U.S. rating and 2.453 million viewers for NBA coverage during the 2010-11 regular season, up 45 percent in ratings and 42 percent in viewership from last year (1.1, 1.723M), and up 45 percent and 43 percent, respectively, from 2008-09 (1.1, 1.711M). This marks the most-viewed NBA season ever on Turner Sports, which first began televising national NBA games in the 1984-85 season." || Most viewed season NBA season on
ABC and
ESPN.