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Motivation for local sites same as any motivation for ESPN, Bodenheimer says

As ESPN/ABC Sports President George Bodenheimer sees it, local just made sense — and now, ESPNDallas.com is next. The site is scheduled to launch Monday to coincide with the Cowboys’ home game against the Carolina Panthers on ESPN’s Monday Night Football, Eric Fisher writes, adding that ESPNDallas "is the third in ESPN’s emerging local content and advertising initiative, and the network used a similar strategy last week to launch ESPNBoston.com in concert with a Buffalo Bills-New England Patriots "MNF" game at Gillette Stadium."  "What motivated us with local was the same thing that always motivates us — our culture and passion to serve sports fans wherever they are," Bodenheimer says. "We were surprised by the quick start we had [this past spring] in Chicago, we launched Boston last week, and we’re now looking forward to getting Dallas started."
 
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