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Mixed martial arts fighters take advantage of social media to reach fans

The growing sport of mixed martial arts has tapped into the social media revolution, Steve Sievert writes. He adds that the revolution has "given anyone with a keyboard and an Internet connection the means to communicate to the masses," and that "Mixed martial artists are among the most passionate adopters of this type of self-generated media, which gives them the ability to connect with fans on their terms. . . . Fighters are turning to Twitter in droves. Chuck Liddell has amassed 43,000 followers. Some 28,000 fans are following UFC welterweight champion Georges St-Pierre while lightweight king B.J. Penn boasts nearly 31,000 followers. Posts to the social networking site give fans intimate access to the lives of fighters like never before, and no detail seems insignificant."
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