Michael Hiestand: ESPN right not allowing Jenn Brown to promote Icehouse
USA Today |
Aug. 25, 2010 7:59 a.m.
"In TV sports, anything standing in the way of hype usually gets flattened," Michael Hiestand writes, adding, "But apparently there are still some limits. ESPN, spokesman Mike Soltys said Tuesday, won't allow college sports reporter Jenn Brown to appear in an announced ad campaign for MillerCoors' Icehouse beer. It's a pretty big deal for any network to turn down beer advertising, which is the booster rocket behind TV sports. But in this case it should be a no-brainer. Brown is a reporter— not one of ESPN's pontificating personalities who also star in ads — and, more important, she'll largely appear on college football and basketball." 
