Indiana University

National Sports Journalism Center

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Kansas-Kentucky title games one of the highest rates this decade

Sports Media Watch reports, “Though the numbers are still among the lowest in the history of the event, Monday’s NCAA Tournament title game finished with much more respectable numbers than the overnights indicated.

The Kentucky/Kansas NCAA Tournament National Championship Game drew a 12.3 rating and 20.9 million viewers on CBS Monday night, according to Nielsen fast-nationals, up 5% in ratings and 4% in viewership from last year (CONN/BUTLER: 11.7, 20.055M), but down 13% in both measures compared to 2010 (DUKE/BUTLER: 14.2, 23.944M).

The game ranks as the fourth-highest rated and third-most viewed NCAA Tournament title game of the past decade.”

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