Just no way IMG’s acquisition of college sports marketing firm ISP a negative for business
CNBC |
Aug. 4, 2010 7:31 a.m.
"Sports management firm IMG announced last week that it was acquiring ISP, a collegiate sports marketing firm that, like IMG, buys and then sells the marketing rights to the inventory for college sports teams," Darren Rovell writes, adding, "The deal, valued at between $80 and $100 million, will give IMG’s college division the marketing control of more than 60 schools, including the likes of Duke, Notre Dame, Ohio State, Michigan and Florida, among others. There are going to be some people who will argue that this blockbuster deal should not be granted federal regulatory approval because it puts too much power in the hands of one organization. But in order to prove that IMG would violate antitrust laws one would have to prove that the sum of the new entity’s parts is a negative for business and that’s just not the case."
