National Sports Journalism Center

"If you’re curious how Tiger Woods morphed into the sports world’s version of the E! True Hollywood Story, the Los Angeles office of Harvey Levin is a good place to start," Richard Deitsch writes, adding, "Levin is the managing editor of TMZ.com, a celebrity website that has proved more difficult for the golfer than any bunker blast from a downhill lie. Staffers of the TMZ newsroom mockingly call themselves members of TNN — as in the Tiger News Network. The site has published nine Woods stories since April 1 alone, and it’s sure to have at least one more after Woods holds a news conference Monday afternoon, his first meeting with a room of reporters in months." Deitsch quotes Levin as saying, "It is mistake to look at Tiger Woods as a sports figure. He is a celebrity. He is not in the niche of sports. Celebrities can be cooks, actors, musicians, athletes or politicians. Each area has an A-list and a B-list, and Tiger is an ‘A’ and an ‘A’ across all categories. He is one of the most famous people on the planet, and people are interested."