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HDTV may mean a brighter future for NHL on U.S. television

Lori Shepler/AP Photo
Lori Shepler/AP Photo
The U.S. television future of the NHL may look better than its past. The reason? High-definition television. "HDTV images are luring more American eyeballs to professional hockey and invigorating the NHL’s prospects in the U.S.," Robert Cribb cites leading sports industry experts as saying. "HDTV will have a greater impact on hockey than any other sport," says Matthew Pace, a lawyer with prominent sports law firm Herrick, Feinstein in New York. Currently, the league’s primary U.S. television deal is with cable firm Versus (reaching just over 70 million U.S. households) along with the occasional game on NBC. Cribbs writes that according to former CBS Sports President Neal Pilson, "a more ambitious role for hockey in the U.S. is unfolding."
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