Indiana University

National Sports Journalism Center

Sports Media News

ESPN’s rejection of politically-charged ad sparks examination of commercial policy

Jason Fry examines ESPN’s ad-approval process for the Poynter Review Project. Fry writes, “How does ESPN assess advertisements for its networks? And why does it sometimes reject them? The answers sometimes depend not just on the ads themselves, but on where those ads send viewers and what they find there. 

That issue came up late last month in connection with an ad from the Rise Up and Register Campaign, a voter-registration effort aimed at NASCAR fans. In the ad, second-year racer Blake Koch (pronounced Cook) notes that more than half of racing fans didn’t vote in the last election, and admits he was one of them. 

“It’s time for all of us — the entire NASCAR nation -– to rise up and make our voices heard in this election,” he says. 

ESPN rejected Rise Up and Register’s ad, deciding it violated its policy (communicated to ad agencies) of not taking ads that include political or issue-oriented advocacy or ads from religious institutions. Last month, Koch -– who often shares his testimony at churches — appeared on “Fox and Friends” to discuss the decision and whether he was being targeted for his religious beliefs.”

Click here to read Fry’s full article.

Tools: | permalink

No Responses to “ESPN’s rejection of politically-charged ad sparks examination of commercial policy”


    Leave a Reply

    You must be logged in to post a comment.

    Our Voices

    Guest Blogs

    more Guest Blogs »

    The Buzz

    Sep 26, 2014YES Network sets viewership record in Jeter’s final home game

    The Sept. 25 New York Yankees-Baltimore Orioles game, better known as Derek Jeter’s last home game, drew a 10.84 local rating and 1.245 million viewers, making it […]

    Sep 24, 2014Yankees’ Jeter honored with Historic Achievement Award

    MLB Commissioner Bud Selig presented Derek Jeter with the Historic Achievement Award, making him just the 15th honoree since 1998. [@AndrewMarchand]

    Sep 19, 2014Goodell’s presser crashed by Howard Stern writer

    NFL Commissioner Roger Goodell’s press conference was halted briefly by “Howard Stern Show” writer Benjy Bronk, who was escorted out, kicking and screaming, by security. […]

    more of The Buzz »