ESPN leads the charge, MLB slow to join TV Everywhere subscription service
John Ourand reports for SBJ, “MLB Advanced Media will be pressured to adopt TV Everywhere principles this year when MLB negotiates its next media-rights deal. That’s because TV Everywhere — the concept that allows cable and satellite TV customers to watch channels on several different platforms — has emerged as the standard in cable circles and is backed by the industry’s biggest companies.
ESPN has been leading the charge. Its long-term carriage deal with Comcast, which allows the cable operator to stream ESPN’s channels via broadband and wireless, is the latest example of the growth of the TV Everywhere strategy.
So far, MLB has been slow to support the movement, preferring to rely on its own stand-alone subscription business. Through its MLBAM subsidiary, MLB brings in more than $500 million in total revenue; a significant portion of that comes from online subscriptions.”
Click here to read more of Ourand’s article on TV Everywhere.
