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Despite losing money, NBC expecting Winter Olympics to draw near-record numbers

"While Olympic host broadcaster NBC expects to lose money televising the 2010 Winter Olympics in Vancouver, it also anticipates near record-setting audience numbers," Gary Mason writes, "Who knows, if a couple of figure skaters come to blows, the ratings could go through the roof. NBC sports boss Dick Ebersol says he would never hope for such a thing. But nor will he ever forget how the Nancy Kerrigan-Tonya Harding soap opera drove viewership numbers for the Lillehammer Olympics in 1994 to never-before-seen levels."
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