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Danica Patrick’s debut boosts traffic for NASCAR.com

Dave Martin/AP Photo
Dave Martin/AP Photo
"Though Danica Patrick’s brief NASCAR experiment has thus far been underwhelming for racing fans, it has provided a solid boost to NASCAR.com," Mike Shields writes, adding, "Over the past three Saturdays—February 13, February 20 and February 27—NASCAR.com averaged roughly 825,000 unique users, an increase of 11 percent compared to those same dates last year. On each of those days Patrick, who normally races in the IndyCar Series, was trying her hand at NASCAR for the first time."
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