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Could sports migration to cable sound the death knell for broadcast television?

"We’ve seen more and more sports content show up on cable outlets, specifically ESPN, TNT and TBS," Brad Schultz writes, noting that, "For the first time in its long history, the Rose Bowl will be broadcast on ESPN in 2011 rather than on ABC. Cable and satellite have become so ubiquitous, audiences don’t seem to care much . . . But what about the broadcast outlets that now lose these valuable sports properties? . . . Such actions make sense at the corporate level, but may eventually sound the death-knell of sports on broadcast television. And although it sounds rather apocalyptic, perhaps even the death of broadcast TV itself."
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