Indiana University

National Sports Journalism Center

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CBS nearly sold out of NFL, SEC advertising inventory for 2010 season

"The football marketplace — both college and pro — will bring in more advertising revenue for CBS this season than ever before," John Ourand writes, adding, "The network is 90 percent out of its NFL inventory through the playoffs this season, and its SEC schedule is virtually sold out. 'The marketplace has been extraordinarily strong,' CBS Sports Executive VP/Sales & Marketing John Bogusz said. 'The market has moved earlier and volume is up. This is the most significant buying that we've ever booked.'''
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