Indiana University

National Sports Journalism Center

Sports Media News

Behind the scenes of the 2012 NFL Draft broadcast

SI.com Media Circus columnist Richard Deitsch gets an insider’s perspective ahead of this weekend’s broadcast of the NFL Draft. Deitsch writes, “On Thursday night, inside a production truck on a side street near Radio City Music Hall, Charlie Yook will be making multiple decisions about what you see during the NFL Draft.

As a senior producer for the NFL Network, Yook will be informed of a team’s pick about 90 seconds before NFL Commissioner Roger Goodell announces it to the world. He’ll ask one of his colleagues inside the truck for what he calls “a baseball card graphic,” which is a full-screen graphic of biographical information of the draft pick. Another staffer will call up a package of highlights on the player while Yook or another producer might feed NFL Network host Rich Eisen an interesting detail unearthed by research. If a trend emerges — say a cornerback has not been selected for 25 picks — NFL Network senior researcher Chad Reuter will let Yook know that it might be worth using in the broadcast. “As long as I have a graphic, video, a nugget, and some discussion about the pick, I feel pretty confident,” said Yook, who is working his sixth draft for the NFL Network. “I think the audience wants to know, ‘How did my team do? How does this help my team? And what does this all mean?’ They also want to see cool footage of kids.”

While ESPN’s Mel Kiper Jr. and the NFL Network’s Mike Mayock will be the front men for the three-day selectapalooza that begins Thursday night, there’s a core group of behind-the-scenes staffers at ESPN and the NFL Network who work endless hours unearthing the factoids and footage for the next wave of NFL talent.”

Click here to read Deitsch’s full report from backstage in NYC.


Read more: http://sportsillustrated.cnn.com/2012/writers/richard_deitsch/04/23/nfl.draft.production/index.html#ixzz1sxuaPoVo

Tools: | permalink

No Responses to “Behind the scenes of the 2012 NFL Draft broadcast”


    Leave a Reply

    You must be logged in to post a comment.

    Our Voices

    Guest Blogs

    more Guest Blogs »

    The Buzz

    Jul 21, 2014Buffalo Bills could be sold for $1 billion

    NFL sources are saying the Buffalo Bills could be sold by the Wilson family for at least $1.1 billion [CBS Sports].

    Jul 19, 2014Stewart wins in first sprint car race since 2013 injury

    NASCAR driver Tony Stewart won a sprint cup race in Auburn, Mich., his first race since breaking a leg in a race last year [NASCAR.com]

    Jul 18, 2014MLB ratings going in different directions

    Ratings and viewership for MLB games are up from last year, which this year’s Home Run Derby numbers are down [Sports Media Watch].

    more of The Buzz »