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Associated Press to supplement Winter Olympics coverage with wintergames.ap.org

The Associated Press said this week more than 900 newspapers and broadcasters will be supplementing their online coverage of the Vancouver Winter Olympics with a special package of stories, photographs, video and blogs produced by the AP. The AP writes that, "The coverage also will be available on http://wintergames.ap.org, which will bear the brands of the AP and a participating local newspaper or broadcaster. The ad revenue generated from the online traffic will be split between the AP and the participating media. It marks the AP’s most ambitious attempt yet to sell Internet advertising as its revenue from print and broadcasting declines, according to Mike Lutzky, the global director of AP sports products."
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One Response to “Associated Press to supplement Winter Olympics coverage with wintergames.ap.org”

  1. Victor Chan Says:

    Interesting article. It will also be interesting to see how many unsanctioned online media participate in the coverage of the 2010 Winter Games. Just 4 years ago, during the Torino Winter Olympics, social media existed but definitely not on the same scale as it does today.

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