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As March Madness approaches, CBS and college basketball keep an eye on the summer

"It’s March, so there are shining moments ahead for CBS and CBS College Sports Network with the NCAA Division I Men’s Basketball Championship," Mike Reynolds writes, adding, "CBS tips off its multiplatform ‘March Madness’ tourney coverage on March 18, culminating with the Final Four on April 3 and title game on April 5 in Indianapolis. But CBS and its cable cousin, as well as executives in the TV sports community, will also have their eye on college hoops throughout this summer and on July 31 in particular. That’s when the NCAA can opt-out of the three remaining years — worth some $2.1 billion — of its 11-year, $6 billion dollar contract for the TV, multiplatform and marketing rights to the basketball tourney." || New York Times: Expansion, of course, about the money. Here.
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