Indiana University

National Sports Journalism Center

Sports Media News

ABC earns record-breaking NBA ratings, viewership for regular season

Tim Baysinger reports, “In yet another example that NBA fans have forgiven the league for its five-month lockout, ABC delivered its highest-rated and most-viewed NBA regular season ever.

The network averaged roughly 5.4 million viewers and a 3.3 HH rating for its 15 broadcasts during the 2011-12 season, which was up 6% and 10% from last year, respectively. The NBA on ABC is also up 9% in household impressions, averaging 3,831,000 compared to 3,519,000 last season.

This follows a trend that has occurred all year; at the season’s midway point, the league was experiencing record ratings throughout its national and local television partners.”

Tools: | permalink

No Responses to “ABC earns record-breaking NBA ratings, viewership for regular season”


    Leave a Reply

    You must be logged in to post a comment.

    Our Voices

    Guest Blogs

    more Guest Blogs »

    The Buzz

    Oct 16, 2014CNN cancels ‘Unguarded’ with Rachel Nichols

    CNN’s first sports show in over a decade, “Unguarded” with Rachel Nichols, has been canceled as part of plans to cut approximately 300 positions. (TVNewser)

    Oct 16, 2014NHL on NBC tweet gone awry

    Sept. 15, the NHL on NBC Twitter account asked an all-important question: “Does hockey still have a place in the NHL?” [Awful Announcing]

    Oct 6, 2014Jaguars mascot apologizes for Ebola joke

    Jacksonville Jaguars mascot Jaxson de Ville apologized Monday after holding up a Pittsburgh Steelers ‘Terrible Towel’ and a sign that read “Towels Carry Ebola.” [Deadspin]

    more of The Buzz »