Indiana University

National Sports Journalism Center

Sports Media News

ABC earns record-breaking NBA ratings, viewership for regular season

Tim Baysinger reports, “In yet another example that NBA fans have forgiven the league for its five-month lockout, ABC delivered its highest-rated and most-viewed NBA regular season ever.

The network averaged roughly 5.4 million viewers and a 3.3 HH rating for its 15 broadcasts during the 2011-12 season, which was up 6% and 10% from last year, respectively. The NBA on ABC is also up 9% in household impressions, averaging 3,831,000 compared to 3,519,000 last season.

This follows a trend that has occurred all year; at the season’s midway point, the league was experiencing record ratings throughout its national and local television partners.”

Tools: | permalink

No Responses to “ABC earns record-breaking NBA ratings, viewership for regular season”


    Leave a Reply

    You must be logged in to post a comment.

    Our Voices

    Guest Blogs

    more Guest Blogs »

    The Buzz

    Sep 12, 2014Tim Tebow joins ‘Good Morning America’

    The SEC Network analyst and former quarterback will now also contribute to ABC’s “Good Morning America.” [For The Win]

    Sep 8, 2014Levenson to sell Hawks’ stake over racially charged email

    Atlanta Hawks owner Bruce Levenson will sell his stake in the team after an internal investigation uncovered a questionable email. [ESPN]

    Sep 8, 2014Ray Rice video emerges

    Video of Baltimore Ravens running back Ray Rice striking his then-fiancee surfaces. The NFL suspended him for two games. [The Big Lead]

    more of The Buzz »