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National Sports Journalism Center

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ABC earns record-breaking NBA ratings, viewership for regular season

Tim Baysinger reports, “In yet another example that NBA fans have forgiven the league for its five-month lockout, ABC delivered its highest-rated and most-viewed NBA regular season ever.

The network averaged roughly 5.4 million viewers and a 3.3 HH rating for its 15 broadcasts during the 2011-12 season, which was up 6% and 10% from last year, respectively. The NBA on ABC is also up 9% in household impressions, averaging 3,831,000 compared to 3,519,000 last season.

This follows a trend that has occurred all year; at the season’s midway point, the league was experiencing record ratings throughout its national and local television partners.”

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