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A sports-talk transformation: ESPN signing more and more FM affiliates

mediaweek | Oct. 19, 2009 10:07 a.m.
Sports radio talk is undergoing a transformation. "The days of listening to the big game on the AM dial may be numbered," Katy Bachman writes. "As part of a broad strategy to migrate more affiliates to FM, ESPN Radio recently signed an affiliation deal with Greater Media, putting the iconic sports brand on WNUW-FM (a simulcast with sister station WPEN-AM) for the first FM Sports station in Philadelphia." Bachman writes that the station is the 29th FM affiliate ESPN has signed since January and that two years ago, ESPN had only 10 FM affiliates. “FMs are clearly a better listening experience,” ESPN Radio Senior Vice President Traug Keller says. “There’s no doubt Sports and Talk [formats] are going to migrate to FM. You’ll see this trend continue.”
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