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Super Bowl social media campaigns can both enhance, detract game viewing experience

The hype about social media leading up to the Big Game feels even more massive than last year – and that was the game that was supposed to be the Social Media Super Bowl (what it really was: an excuse for advertisers to stick Twitter hash tags and Facebook addresses on the end of their $3-million, 30-second ad spaces).

According to Twitter’s own stats, the final minutes of last year’s Super Bowl produced 4,064 tweets per second – the highest rate for any sporting event.

Already, the host committee in Indianapolis has created a 2,800-square-foot Social Media Center, staffed by dozens of people in 15-hour shifts, this facility will be an information hub for the 150,000 people expected to descend on the city, scanning online platforms for questions to answer and information to pass along.

And that, dear reader, is what social media connected to this game really should do: tell me something I didn’t know or help me connect with people outside my personal space in cool, new ways.

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Lessons from false reports on Paterno’s death (and the problem is not Twitter)

Last week, I wrote about the dangers of breaking news on Twitter and the dangerous trend of not attributing the source of the information. My column involved how Indianapolis media reported the future of then Indianapolis Colts coach Jim Caldwell.

Initial Twitter missives, which didn’t cite where the information was coming from, said Caldwell would remain as the coach. He was fired the next day.

Saturday night, it happened again. This time, it became a national embarrassment for CBS Sports and other national news organizations as they erroneously reported that former Penn State football coach Joe Paterno had died.

By the time Paterno died at 9:25 a.m. on Sunday, a student editor had resigned, CBS had issued an apology, countless other websites had posted corrections and the Twitter universe was in full retaliation mode.

It is yet another lesson that in the race to be first, it is crucial to say where you got the information. I hope we are in a self-correcting phase where this dependency on one-source, unnamed stories passing as news will give way to tough questions about where the information originates.

It also raises questions about how news organizations have set up online blogs that can be posted to the world without any editorial or critical review.

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Unconventional storytelling portrays Roach’s boxing-consumed lifestyle in new HBO documentary

The oddest thing about HBO’s new documentary series on the life of boxing trainer Freddie Roach is how little it tells you about its subject, especially at first.

Boxing fans will know Roach as the trainer for superstar boxers Manny Pacquiao, Oscar de La Hoya and loads of other champions. One of the best-known trainers in the sport, he’s also legendary for another reason: he succeeds despite struggling with the effects of Parkinson’s disease, likely brought on from his own time in the ring.

HBO’s “On Freddie Roach” takes its name seriously, following the 51-year-old trainer with cameras so closely, we watch him brush his teeth and take a shower in one revealing sequence. The goal, it seems, is to plunge us into Roach’s world completely; kicking off with his work preparing light welterweight champion Amir Khan for a bout with Zab Judah.

But the series, directed by “Friday Night Lights” auteur Peter Berg, wastes no time with narration or exposition, on-screen graphics impart what little contextual information Berg deigns to dole out.

For knowledgeable fans, this approach is no problem. They don’t need to be told yet again about Roach’s remarkable story – ending a mediocre boxing career at age 26 only to find his real talent in observing and training fighters, helping star Mickey Rourke start his abbreviated boxing career before opening his popular Wild Card Gym in Los Angeles.

Still, this also makes the documentary difficult for novices to access. As someone who doesn’t follow boxing, I had a tough time with the first episode, which documents the days leading to Khan’s fight against Judah without really explaining its importance or the meaning of Roach’s training tips.

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NFL’s Broadcast Boot Camp successfully readies players for second career

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SBJ’s Liz Mullen reports: Every year, in what’s been called the “four days of hell” known as NFL Broadcast Boot Camp, the league has a session it calls “American Idol” in which players in the camp audition for real network executives by interviewing other players.

It is one of the toughest assignments in the 14-hour-a-day, four-day camp, because the network executives are brutally honest, says Glenn Adamo, NFL vice president of media operations. One year, he said, a strikingly large offensive lineman was in the camp, and although that player worked his hardest, “He was always perspiring,” Adamo recalls, declining to name the player.

“It is a toughie,” Adamo added. “You are in a new career, and I will never forget [the offensive lineman] turned to us, and he said, ‘It is very obvious: I am a radio guy. I am not a TV host.’”

That offensive lineman did go on to get radio gigs after his NFL career was over. In fact, of the first about 100 NFL players who have been to Broadcast Boot Camp in its first five years, 67 of them are working in television, radio or some kind of broadcasting, Adamo said.

Some of the graduates of boot camp who have gone on to get television or radio jobs include Tim Hasselbeck and Damien Woody, who work for ESPN; Dhani Jones, who has worked for NFL Network, Big Ten Network and Fox; Derrick Brooks, who has worked for SiriusXM NFL Radio; and Orlando Pace, who has a weekly Rams pregame show on the St. Louis Fox affiliate.

Click here to read the full article on NFL Broadcast Boot Camp.

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Former NY running back Barber joins SNY’s Giants playoff coverage team

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According to a network press release, former New York Giants running back Tiki Barber will join SNY’s playoff coverage beginning this weekend. Barber will join former Giants offensive lineman and current SNY analyst for the network’s Giants coverage — including the network’s Big Blue Live post game show — which will air immediately after Sunday’s NFC Championship game.

“I am looking forward to providing my insights for SNY’s Big Blue Live post game show. Hopefully it will be after a Giants win as they continue on the road to Indianapolis and the Super Bowl,” Barber said in the network release.

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ESPN leads the charge, MLB slow to join TV Everywhere subscription service

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John Ourand reports for SBJ, “MLB Advanced Media will be pressured to adopt TV Everywhere principles this year when MLB negotiates its next media-rights deal. That’s because TV Everywhere — the concept that allows cable and satellite TV customers to watch channels on several different platforms — has emerged as the standard in cable circles and is backed by the industry’s biggest companies.

ESPN has been leading the charge. Its long-term carriage deal with Comcast, which allows the cable operator to stream ESPN’s channels via broadband and wireless, is the latest example of the growth of the TV Everywhere strategy.

So far, MLB has been slow to support the movement, preferring to rely on its own stand-alone subscription business. Through its MLBAM subsidiary, MLB brings in more than $500 million in total revenue; a significant portion of that comes from online subscriptions.”

Click here to read more of Ourand’s article on TV Everywhere.

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Mets beat writer uses Twitter to allege organization improperly handled players’ injuries

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According to a report from Tony Mandfred for Business Insider Sports Page: Adam Rubin, a Mets beat writer for ESPN New York, published a long series of tweets last night alleging that the Mets have consistently misdiagnosed, ignored, and covered up injuries.

Here are the instances he mentioned:

  • J.J. Putz: “Doctors advised J.J. Putz to have bone chips removed from elbow, which would’ve cost 6 weeks. Mets said shoot him w/ cortisone. He tore UCL.”
  • Billy Wagner: “Mets exec calling Billy Wagner a wimp for complaining of elbow discomfort during sim game in Pittsburgh. Wagner needed Tommy John surgery.”
  • Ryan Church: “Thanks for reminding me about Ryan Church flying from Atlanta to Colorado with concussion. He said he felt like boater bobbing on Bering Sea”
  • Johan Santana: “They announced Johan had pec strain and let him throw bullpen at Wrigley Field before diagnosing torn anterior capsule.”
  • Jose Reyes: “Found oldie: Early in Reyes career, Mets wanted him tougher. They had Art Howe tell him ‘spit on it’ to injury. Had undiagnosed fibula break”
  • Brian Schneider: “Ryan Church says to Brian Schneider, ‘Your knee looks swollen. Go see trainer.’ Schneider to Church: ‘They don’t want to hear it.’”
  • Ike Davis: “Except for the fact diagnosis of cartilage damage originally was missed and a boot Ike then wore constricted circulation and stalled healing”
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Tebow declines CBS offer to join playoff broadcast team

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Pete Daugherty reports, “Quarterback Tim Tebow, whose Denver Broncos have been the featured game on CBS for five consecutive weeks, declined an invitation to be a guest analyst in the network’s studio Sunday.

Tebow, who played through rib, lung and chest injuries in the Broncos’ 45-10 playoff loss Saturday night at New England, it was revealed today, has been told to rest by the team.

He confirmed to the Denver Post that he would not be accepting the CBS invitation. The network has enjoyed a ratings surge with the Broncos’ run to the playoffs, to the point that CBS assigned its No. 1 announcing team — Jim Nantz and Phil Simms — to Denver’s final five games (including postseason).”

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Strahan discusses transition from NFL player to FOX studio analyst

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Liz Mullen writes for SBJ, “Michael Strahan seemed to fit right in with longtime Fox NFL analysts Howie Long, Terry Bradshaw and Jimmy Johnson when he began his broadcast career straight out of retirement following a Super Bowl win in 2008. But for the first few weeks of his new job, the seven-time Pro Bowler was dying inside.

“I don’t want to say from day one I was comfortable, because I wasn’t,” Strahan said recently. “I was scared to death.”

He even thought, back in those first fall weeks of the 2008 season, that if his new broadcast job didn’t work out, he’d simply move on and try to get another job in the NFL.

Four years later, Strahan loves his job — and is a shining example of a former star athlete who has made the transition from the field to TV.

Many former players, as well as coaches, see broadcasting as a relatively easy second career. To hear those who have done it (and their agents) tell the story, though, it’s anything but. Odd and long hours, travel, and the need for a different kind of game-day preparation than they were used to on the field are constants.”

Click here to continue reading Mullen’s interview with Strahan.

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Social media reporting of Colts’ Caldwell decision reveals flaws in breaking news via Twitter

The Indianapolis Colts fired head coach Jim Caldwell Tuesday afternoon. The announcement was made on the Colts’ website, colts.com, after team owner Jim Irsay posted the following tweet: “go to colts.com for upcoming breaking news.”

That was the latest social media wrinkle to this news story. Caldwell’s firing – and how that news was handled heading into Tuesday’s announcement – is a fascinating look into how social media is influencing reporting. An important clarification: this column is not about who was right or wrong on this story (more on that issue later).

On Saturday, Indianapolis sports radio talk show host Jake Query announced on Twitter that Caldwell would be coming back as head coach and an announcement would be made within four days. Query was the one who first reported – correctly – that Colts quarterback Peyton Manning would be out for the year, so his tweet drew lots of attention.

There was no attribution or indication where he got Caldwell information.

On Monday, things got really interesting – even though no one was anyone about anything related to Caldwell. The Indianapolis Star tweeted that one of its reporters, Mike Chappell “expects” the Colts to retain Caldwell and that an announcement will happen Tuesday or Wednesday.

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